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Google is aiming to integrate one new feature to its Chrome web browser called ‘Do Not Track’ by the end of 2012. The search giant has established to develop a new ‘Do Not Track’ feature to its browser so the Chrome can tell sites when user don’t wish advertisers scrutinizing their behavior.
The approaching feature of Google Chrome transforms interactions between browsers and servers so users can inform via ‘Do Not Track’ that they don’t want to share their browsing history to third-parties especially for targeted ads.
One of the officials from Google said in a statement that “We plan to implement ‘Do Not Track’ across our browser and advertising systems by the end of the year.”
The world’s leading magazine journal, the WSJ first reported that Google will integrate this feature to its Chrome this year, and it also informed that the iPhone maker is also scheduling to develop ‘Do Not Track’ feature in its Mac OS X 10.8 Mountain Lion version.
Google’s chief official of advertising department, Susan Wojcicki said that “We’re pleased to join a broad industry agreement to respect the ‘Do Not Track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls.”
Moreover, Do Not Track feature is already available in Mozilla Firefox, Microsoft IE and Apple’s Safari 5.1 developers’ edition. Opera is also busy to develop it and it will be released with the upcoming Opera 12.
